It is the low-cost comfort food with a hint of indulgence.
So it is no surprise Britons have turned to chocolate to keep their spirits up during the recession.
Research suggests that 90 per cent ‘regularly’ eat chocolate, regarding it as a treat to reward themselves or lift their mood.
Figures also show that sales of chocolate are up 9.2 per cent in two years to reach £3.6billion, at a time of belt-tightening in households across the UK.
Retail analysts Mintel, which conducted the research, predicts sales will continue to grow to hit £4.1billion by 2015.
However, a global shortage of cocoa is driving up the price of chocolate on the shelves.
Cadbury and Nestlé are reported to have increased prices by up to 7 per cent across some of their most popular products – including Dairy Milk, KitKat and Yorkie.
Read more: Read more about chocolate
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