Thursday, September 30, 2010

Cadbury ditch the 'glass and a half' icon to words

It's been their trademark slogan for more than 80 years.

But now chocolate-makers Cadbury have ditched the iconic words 'glass and a half' from the labels of their famous Dairy Milk bars.

The 'glass and a half' referred to the the amount of milk used to make each half-pound of the chocolate.
 
It has now been replaced by the not-so-catchy words: 'The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate.'

What do you think about this change?  I think its absurd to change the trademark and the company being sold. Share your comments here.
 
 
 

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