The new bar which contains a smooth vanilla mousse covered in Dairy Milk chocolate will sell at a RRP of £0.53 and hits the strores from 11 October.
Dairy Milk Bliss will launch with a combined TV, outdoor, PR and digital campain which will focus on the bar’s strapline ’the most pampered chocolate bar in the world’
Tuesday, September 14, 2010
Cadbury UK launches female-friendly Bliss
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